What is “Book A Brighter Future?”
RIF has partnered with Macy’s to create Book A Brighter Future, a national partnership to raise awareness and support of children’s literacy. This effort will help RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties. This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community.
Why Support the Campaign
Reason #1: By supporting RIF at Macy’s, you are helping provide free literacy resources to children who need it most. All children need access to books and to be exposed to reading at an early age to prepare for success in school and life.
Reason #2: Macy’s will thank you with a $10 off coupon* valid on eligible purchases of $50 or more!
Where the Money Goes: Health Australia
Macy’s will donate 100% of every $3 to RIF. For every $3, RIF will use:
• $1 to support a local RIF program in the state where the money was raised.
• $1 to support RIF’s Multicultural Literacy Campaign, which supports early childhood literacy in African American, Hispanic, and American Indian communities.
• $1 to help RIF provide reading resources to millions of underserved children across the country.
Who Can Participate
Anyone and everyone! Last year, more than 1.5 million Macy’s customers donated more than $4.6 million to support RIF programs and initiatives. This was the largest customer-supported campaign in RIF’s 43-year history! Anyone who visits a Macy’s store during the campaign can ask to Book A Brighter Future and support RIF at any in-store Macy’s register.
About RIF
Reading Is Fundamental (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.4 million children with 15 million new, free books and literacy resources each year.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 840 locations in 45 states, the District of Columbia, Puerto Rico and Guam.
